Demand Pattern Analysis of Broilers by Satay Madura Sellers in Bandar Lampung City

The purpose of this study is to determine the pattern demand for broilers and factors that influence by Madura satay traders in Bandar Lampung City. This uses a survey method. sample taken using proportional random sampling technique with number respondents being 31 traders. Furthermore, analytical method used descriptive analysis multiple linear regression Ordinary Least Square (OLS) Regression result research shows City consists frequency purchase, average purchases, place purchase. purchases made seven times week an kg per week. Then, usual make purchase chicken trader market. significantly affect are price chicken, peanuts, charcoal, output.